Dear Sir,

I have recently been greatly grieved by your marketing strategy, which allowed the character of Mickey Mouse to be placed on the meat products of the Croatian company PIK Vrbovec. The world-famous mouse can be found on the shelves of virtually every food store, smiling at Croatian citizens and numerous tourists visiting Croatia from the packages of meat pâtés, hot dogs, sausages, and hamburgers made of pork or beef.

By maintaining the cooperation with PIK Vrbovec, Disney is supporting damages incurred to ecology, violence inflicted upon the children of pigs and cows, and false propaganda inflicted upon human children. As they watch their favourite character smiling at them from the packages of meat products, children fall victims to a delusion as to the cruel realities behind the walls of modern farms and slaughterhouses, as well as concerning their own nutrition. At the same time, this sly propaganda puts their parents into a difficult position while they are trying to educate their children properly on this matter.

In the way it conducts its business, Disney should be observing a high ethical code, which condemns rather than ratifies any form of manipulation for the sake of gaining profit, especially if it concerns manipulating children. It is shameful that Disney should have allowed itself to become involved in the promotion of products that are a very bad choice as nutrition for children and moreover a result of cruelty against animals.

Disney should take better care of its reputation and end all cooperation with PIK Vrbovec for the same reasons for which it did with McDonald's. The situation is even worse in this case, since parents can perhaps manage to avoid fast-food restaurants, but they can barely prevent their children from noticing Mickey Mouse smiling at them from packages with meat pâtés, hot dogs, sausages, and hamburgers in almost every food store.

I am wondering whether Mickey Mouse would be equally ready to take the children around PIK's farms and slaughterhouses, the source of beef and pork liver and fat, which, with the addition of various preservatives, antioxidants, and taste enhancers, turn up in food stores packed in plastic with Disney's logo, or else Disney will take better care in the future whom they will allow to use the influence of their characters and with what purpose.

Using Disney characters on ready meat products is inappropriate and harmful for children, animals, and the reputation of Disney corporation, so I hope that Disney will react immediately and withdraw its license to PIK for using the Mickey Mouse character in order to influence children for the sake of corporate gains.

I should therefore ask you, both for your own sake and for all those who respect and like Disney, to end this shameful cooperation with PIK Vrbovec, since it is unacceptable that Disney's cartoon character Mickey Mouse should advertise meat pâtés, hot dogs, sausages, and hamburgers, which are unhealthy for children and a result of terrible suffering of animals in intense farm breeding.

Sincerely,

Ime i prezime:

E-mail:

Država: