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The 7th ZeGeVege Festival

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"We cannot have peace among men whose hearts find delight in killing any living creature." - Rachel Carson

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BEYOND MEAT UNLEASHES NEW "BEAST" VEGAN BURGER ON NY METS 07/23/2014

Beyond Meat are soon rolling out The Beast, their new protein-packed vegan burger. To taste-test the meatless patty, Beyond Meat's chief executive, Ethan Brown, paid a visit to the New York Mets and handed out samples. "So this has zero beef?" asked starting pitcher, John Niese, perhaps feeling a touch of disbelief as he chewed the vegan burger. Anthony Recker, catcher, says he rarely eats red meat and avoids preservatives. Team captain and third baseman, David Wright, told Brown, "Six years ago I cut out red meat. It made me lethargic." Brown approached the Mets for feedback on the new burger in the hopes that their endorsement will make the product more appealing to young consumers. Brown says that the company has approached the Golden State Warriors, Seattle Seahawks, Los Angeles Clippers, New York Giants, New York Yankees, and New England Patriots, hoping to arrange taste tests similar to the Mets event or get players to try samples. If feedback is positive, this seems like a surefire way to get more vegan options into baseball stadiums.

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Book of the Month

Book of the Month - Ingrid Newkirk: The Peta Practical Guide to Animal Rights The PETA Practical Guide to Animal Rights by Ingrid Newkirk
Every day in laboratories, on factory farms, behind the big top, and in industries across America, animals are subjected to abominable treatment. In The PETA Practical Guide to Animal Rights, you'll learn hundreds of simple ways to stop thoughtless cruelty. The tips and resources Ingrid Newkirk provides will connect you to a whole community of others who respect animals enough to make kind choices.

Activism

Animals deserve rights, regardless of how they taste or how convenient it is to experiment on them. Like humans, animals are capable of suffering and have an interest in leading their own lives. They are not ours to use for food, clothing, experimentation, or entertainment.

As an activist, you can educate people in your community and positively affect their attitudes and lifestyles. You just need the desire to generate positive change and to believe that your voice and actions matter...

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