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"A lot of people don't know that every time they purchase anything that has even a smidgen of ivory in it, it comes from a dead elephant. I think if people were more aware of that, it would have a dramatic effect on the whole ivory trade." - Slash

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MOBY ANNOUNCES LAUNCH OF VEGAN MUSIC FESTIVAL 09/23/2016

On September 10 evening, the stars came together for the 2016 Mercy for Animals Hidden Heroes Gala held at the beautiful Vibiana in downtown Los Angeles. Performer Moby has been a vegan for over 30 years and a animal rights activist working with Mercy for Animals. Moby announced he will be starting a vegan festival with Mercy for Animals and Tony Kanal which will happen on October 23 at the Fonda Theater in Los Angeles and all proceeds will go to the Mercy for Animals Foundation. Celebrities such as Tony Kanal, Russell Simmons , Kat Von D, Mark Pontius, Daisy Fuentes, Alison Eastwood, Skye P. Marshall, Daniella Monet, Michelle Forbes, Evanna Lynch, Lesley Nicol, Elaine Hendrix and Jon Ecker show their support. Mercy for Animals is the world's premiere farmed animal protection organization, and honored the work of its brave undercover investigators. Inside of the gala, music mogul Russell Simmons, Grammy-nominated artist Moby, and celebrated reality star and entrepreneur Kat Von D all presented awards.

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Book of the Month - Alexandra Jamieson: Living Vegan For Dummies Living Vegan For Dummies by Alexandra Jamieson

Are you thinking about becoming a vegan? Already a practicing vegan? More than 3 million Americans currently live a vegan lifestyle, and that number is growing. Living Vegan For Dummies is your one-stop resource for understanding vegan practices, sharing them with your friends and loved ones, and maintaining a vegan way of life.

Activism

Animals deserve rights, regardless of how they taste or how convenient it is to experiment on them. Like humans, animals are capable of suffering and have an interest in leading their own lives. They are not ours to use for food, clothing, experimentation, or entertainment.

As an activist, you can educate people in your community and positively affect their attitudes and lifestyles. You just need the desire to generate positive change and to believe that your voice and actions matter...

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