10/24/07 Juliet Gellatley in Croatia
Animal Friends invites to a book promotion and lecture of British writer and founder of Viva!
Juliet Gellatley, the founder and director of Viva! – Vegetarians International Voice for Animals is coming to Croatia to promote the Croatian edition of her book the Livewire Guide to Going, Being and Staying Veggie and to hold a lecture about the importance of vegetarian diet.
Promotion of the book the Livewire Guide to Going, Being and Staying Veggie and press conference by Juliet Gellatley will take place on October 24 at noon in Bogdan Ogrizovic Library, Preradoviceva 5 in Zagreb, while the lecture on the same subject "Change your diet – change the world" will take place on the same day in Cultural Informative Center, Preradoviceva 5 at 5 P.M.. A projection of "Devour the Earth" video with naration of Paul McCartney will be shown during the lecture.
In 1994 Juliet Gellatley founded Viva! – a vegetarian and vegan organization which campaigns energetically to end the abuse of animals killed for food, whilst in 2002 she founded and directs the UK national charity, the Vegetarian & Vegan Foundation, which concentrates on campaigning on health and nutrition.
Juliet originated National Vegetarian Week with the support of Linda McCartney and her campaign "Scream!" took the truth about factory farming into the nation's schools for the first time. The result was a network of youth campaigners across Britain which dramatically increased vegetarianism amongst young people. By working closely with education authorities, her "Choice!" campaign increased the number of schools offering healthy vegetarian main meals from 13 per cent to 65 per cent. After her adult campaign "Feeding You the Facts," a survey revealed that vegetarianism in Britain had doubled in one year.
As Juliet sees children as offering the best hope for a more compassionate tomorrow, Viva! has established a network of 120 trained school speakers who carry the vegetarian debate into secondary schools across Britain and launched with "Convert-a-Parent campaign," which helped young people convert their parents to vegetarianism.
Juliet Gellatley spent two years investigating the UK's pig farms – filming undercover and researching the industry. The resulting ongoing campaign, "Pig In Hell," exposes the appalling conditions of Britain's factory farms.
One of the most horrific experiences of Juliet Gellatley's career was filming inside a UK abattoir. Viva! campaigns against mainstream and religious slaughter and stopped brutal "home slaughter" by persuading Defra (then MAFF) to ban it. One of Viva!'s most successful campaigns has been its opposition to the sale of "exotic" meats in British supermarkets – crocodile, ostrich and kangaroo.
She launched a campaign against the factory farming of ducks in December 1999. In 2004, the campaign was relaunched. Viva! targeted Marks & Spencer after filming in their supplier's farms. After a consumer campaign when Viva! supporters held protests outside 200 stores, M&S announced the withdrawal of factory farmed whole duck.
Juliet Gellatley was given the Australian Wildlife Protection Council's annual award for outstanding achievement in protecting Australia's wildlife in 1998. In 1999, she won the Daily Mirror’s first Linda McCartney Animal Welfare Award.
She launched the first veggie youth mag in the UK, Greenscene abd Viva!'s magazines, Viva!Life and Vivactive, and she conceived of and launched the VVF's magazine Veggiehealth.
The Livewire Guide to Going, Being and Staying Veggie book is a result of her long-time reaserch on breeding animals for food and studying the vegetarian diet. Though abundant with facts and advices, this remarkable reading is an easy-read and basic "handbook" for everyone who has any interest in animals, ecology and vegetarianism.
Beside this exceptional book she also wrote Born to be Wild, and she is the coauthor with Tony Wardle of the widely acclaimed book The Silent Ark.
Journalists interested in writing a review about the Livewire Guide to Going, Being and Staying Veggie will get their copy at the press conference and the lecture, while readers can get their copies for the promotional price of 50 Kuna on the day of the book promotion and the lecture.
From October 23-25 Juliet Gellatley will be available to give interviews to journalists.