In cooperation with the Kontra agency, Animal Friends Croatia has placed a number of billboards around the country, picturing illustrated fur coats dripping with blood. The “Blood is Not Fashion“ motto adds further emphasis to the awe-inspiring visual display. The action is an integral part of the public campaign to collect signatures for the European Citizens' Initiative for Fur-Free Europe HERE. The initiative was launched by the international Fur Free Alliance coalition in cooperation with European animal protection groups, including Animal Friends Croatia and Eurogroup for Animals. Animal Friends Croatia emphasizes that fur farming uses enormous amounts of precious natural resources and water. The fur industry is not only treating animals inhumanely for the sake of a product that no one needs, but it has also proven to be fertile ground for the spread of infectious diseases, such as COVID-19.
"A lie doesn't become truth, wrong doesn't become right, and evil doesn't become good, just because it's accepted by a majority."
- Booker T. Washington