Animal advocates praise the luxury brand Moncler that will stop using real fur. With this commitment, the Italian brand pledges to remove animal fur, obtained from animals specially bred or captured in the wild, from all its collections after Fall/Winter 2023. After working together with Fur Free Alliance member LAV, Moncler announced today that it will permanently ban fur cruelty and join the global Fur Free Retailer scheme: “Moncler will phase out the use of fur in all its collections. The company will stop sourcing fur this year and the last collection to feature fur will be Fall/Winter 2023. This decision is consistent with Moncler’s ongoing commitment to responsible business practices and builds on the brand’s constructive and long-term engagement with Italian animal rights organization LAV as a representative of the Fur Free Alliance.” Today, more than 1,500 brands worldwide have renounced fur fashion and joined the international Fur Free Retailer program, sending a powerful message that fur inevitably belongs to the past. Moncler joins a growing international list of brands who have committed to exclude real fur from their collections including Armani, Gucci, Prada and global leader in online luxury fashion Yoox Net-a-Porter.
"They are not objects, or supermarket stock, or breakfast, or a coat, or a new pair of shoes. They are individuals.They are no different to the dog you walked past on the street who made you smile, and no different to the cat who you loved growing up.They are no different. And when it comes down to their desire to live, and their desire to be free from pain, they are no different to you or I."
- Earthling Ed