by Howard F. Lyman with Glen Merzer
Simon & Schuster New York, 1998
Howard Lyman's testimony on The Oprah Winfrey Show revealed the deadly impact of the livestock industry on our well-being. It not only led to Oprah's declaration that she'd never eat a burger again, it sent shock waves through a concerned and vulnerable public.
A fourth-generation Montana rancher, Lyman investigated the use of chemicals in agriculture after developing a spinal tumor that nearly paralyzed him. Now a vegetarian, he blasts through the propaganda of beef and dairy interests – and the government agencies that protect them – to expose an animal-based diet as the primary cause of cancer, heart disease, and obesity in this country. He warns that the livestock industry is repeating the mistakes that led to Mad Cow disease in England while simultaneously causing serious damage to the environment.
Persuasive, straightforward, and full of the down-home good humor and optimism of a son of the soil, Mad Cowboy is both an inspirational story of personal transformation and a convincing call to action for a plant-based diet – for the good of the planet and the health of us all.
"Howard Lyman's personal odyssey from cowboy to cattle rancher to animal rights activist, environmentalist, and vegetarian is an inspiring chronicle." – Jeremy Rifkin, author of Beyond Beef
"Digest the facts in Mad Cowboy, and you may never look at prime rib in the same way again." – Dave Bowman, The Seattle Times
"Buy ten copies; give them to people you love. This is the real thing." – John Robbins, author of Diet for a New America
Howard F. Lyman is the President of Earthsave International and former Director of the Eating with Conscience Campaign and President of the International Vegetarian Union. He lives in Alexandria, Virginia.
Glen Merzer is a playwright and screenwriter living in California. He has been a vegetarian for twenty-eight years.