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Quote of the Week

"Natue gives man clean sweet vegetables; but unrefined man cuts the throat of crying animals and gluts his stomach. His heart becomes hard and the hand that cuts animals cuts tomorrow the throats of brother men in the battlefield. If war must stop in the world, blood-soaked food must stop and men must become vegetarians." - Kavi Yogi Maharshi Shuddhananda Bharat

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How to Help Animals

How to Help Animals

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Calendar of Activities



India being the only country in the whole world to consider vegetarianism as mainstream, the show Masterchef India 4 is going all vegetarian this season. All the contestants who earlier felt that they could not participate in the show because they only cooked vegetarian food can now be part of the show. Chef Vikas Khanna, who prepared an all-veg meal for President Obama in the White House in 2009, admits that the decision to come out with a purely vegetarian show is right. He said, "When I was learning French cooking in France, we were told that it is easier to cook meat, but much more difficult to cook vegetarian food. India is the only country where you find so many vegetarians, and so it is justified that the show goes all-veg this season. Besides, we are now often called for all-veg tasting menus and this becomes a challenge and inspiration."

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Book of the Month

Book of the Month - Jeffrey Masson: Raising the Peacable Kingdom Raising the Peaceable Kingdom by Jeffrey Moussaieff Masson
The challenge that bestselling author Jeffrey Moussaieff Masson set for himself was formidable: to create a true interspecies peacable kingdom within his own household. He hoped to learn if several different species raised together from an early age could live peacefully side by side. So he took into his home seven young animals - a kitten, a rabbit, two rats, two chickens, and a puppy - and set about observing the whole process of socialization from the very beginning.


Animals deserve rights, regardless of how they taste or how convenient it is to experiment on them. Like humans, animals are capable of suffering and have an interest in leading their own lives. They are not ours to use for food, clothing, experimentation, or entertainment.

As an activist, you can educate people in your community and positively affect their attitudes and lifestyles. You just need the desire to generate positive change and to believe that your voice and actions matter...




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