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HARD ROCK CAFE DEBUTS MEATLESS MENU 09/30/2016

Global American comfort food chain Hard Rock Cafe will debut a meatless menu in honor of World Vegetarian Month at 42 locations across North America on October 3. The chain launched its vegetarian menu in response to customer demand. The limited-time meatless menu will feature several vegan options—such as the Fennel, Beet, & Orange Salad, and the Wascally Wabbit, a mocktail made with carrot, apple, and orange juice—along with the Ratatouille Wrap (vegan without aioli) and Pico de Quinoa Arugula Salad (vegan without Feta cheese). While Hard Rock previously launched meatless menus in other regions including Dubai and London, this marks the first time the chain took on the North American market. "Today, consumers are more demanding than ever," Alex Merchan, Senior Director of Marketing for Hard Rock International says. "They want variety and shareable, immersive dining experiences, and we've seen more and more of our U.S. based-guests looking for meatless options while dining out."

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Book of the Month - Alexandra Jamieson: Living Vegan For Dummies Living Vegan For Dummies by Alexandra Jamieson

Are you thinking about becoming a vegan? Already a practicing vegan? More than 3 million Americans currently live a vegan lifestyle, and that number is growing. Living Vegan For Dummies is your one-stop resource for understanding vegan practices, sharing them with your friends and loved ones, and maintaining a vegan way of life.

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Animals deserve rights, regardless of how they taste or how convenient it is to experiment on them. Like humans, animals are capable of suffering and have an interest in leading their own lives. They are not ours to use for food, clothing, experimentation, or entertainment.

As an activist, you can educate people in your community and positively affect their attitudes and lifestyles. You just need the desire to generate positive change and to believe that your voice and actions matter...

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