05/22/23 Dairy industry in 360 degrees
Animal Friends Croatia with the help of Animal Equality and Legama Studio presents virtual reality
- Zagreb, 24 May at 11 a.m.: passers-by can take a look at virtual farms and slaughterhouses
Association Animal Friends Croatia, with the help of Animal Equality and Legame Studio, invites citizens to experience the world of virtual reality for free. On Wednesday, May 24, 2023, from 11 a.m., on Zagreb's Zrinjevac near the Music Pavilion, a virtual walk will allow citizens to enter a dairy farm and a slaughterhouse.
Sitting in the safety of chairs with an appropriately arranged background of the information booth, viewers will be able to see with their own eyes what 270 million cows a year experience on a daily basis. Virtual reality technology has found its application in animal protection, where it takes viewers to areas normally hidden from the public. Through the video called "Dairy industry in 360 degrees," they will be guided virtually by actress Evanna Lynch, best known for her role as Luna Lovegood in the "Harry Potter" franchise, and the video will also have Croatian dubbing.
"This is the first time in Croatia that viewers will be able to experience the ruthless practices of the dairy industry using so-called VR glasses: taking away newborn calves, placing distraught calves in solitary pens, turning cows into milking machines and the last day of worn-out and exhausted cows. It will also be a challenge for everyone: can I endure and watch the entire video?" said Animal Friends Croatia, inviting everyone to join them.
According to an Attitudinal Change study conducted by Aalborg University in Denmark, it was found that the use of virtual reality technology in the service of animal welfare has a greater impact on viewers than the traditional display of video on a screen. Animal friends believe that this will encourage viewers to wonder what animals have to go through in order to have a glass of milk or cheese on the table and to think about the cause-and-effect relationship of our everyday, seemingly banal habits.
Misleading advertising of cows as happy or queens is a very common choice among dairy brands. With their campaign and action in Zrinjevac, Friends of Animals want to draw attention to the fact that the reality of cows in the dairy industry is far from the misleading marketing depiction of happy cows. Messages drawing attention to the brutal fate of calves and cows, along with an invitation to choose plant-based milk, can be seen on billboards all over Croatia.
More about the reality that the dairy industry hides from the public can be found at www.trazisekraljica.net.